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By "once" I was referring to the singular situation you were in, not necessarily literally "once".

In any case, I wasn't inferring that Elop didn't get it from there (and that he's a creative mastermind), but my question was specifically about what made it "tiring". I had actually never heard it, but am finding all kinds of sources to it now so it makes sense to me now why you would refer to it as "tiring". Thanks.

It is slightly disappointing to hear that he just reused the story, though. I don't even find the story that compelling -- there's nothing in there about the guy succeeding afterwards, but rather just surviving (and changing his behavior). I could think of a number of possibly more relevant stories.

Good luck to him though!

> I don't even find the story that compelling

Me neither. I think it's a rather weak analogy: shouldn't you first try to put out the fire? And if you're running away, jumping to a probable death to escape a certain death, how is that good or inspiring?

But the worst about this story is that you have to tell it.

I've never been on an offshore platform, much less a burning one, but I'm guessing if it were on fire I would notice. I wouldn't need to have the boss come behind me and pat me on the back saying: "hey, listen, I think we're on a burning platform, here's a list of reasons why".

But when it's used in a business context, it has to be backed up by evidence, which means either that the platform is not really burning, or that it's a matter of interpretation.

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