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> The widely regarded truism that project companies cannot be transformed into product companies exists for a reason.

A lot of the best SaaS companies have actually come from consulting businesses that were productized. C.f.: https://startupsocials.wistia.com/medias/e6ttk04b9e?fbclid=I...

I think this strategy has a bad reputation because it usually fails, but what people forget is that startups usually fail anyway.

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