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I think a solution is less hiring at early stages (until you can afford it) and having co-founders hyper-focused on what’s important to the business (the ip) and they build and do the work to get it or the gate.

This. I would even go so far as to say that if you can’t get the founder salaries up to market rate based on MRR you should either bootstrap some more if you’re really into the IP or product...or close the place down before you hire someone under what they should be paid.

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