1) Fair compensation, yes.
2) It's unfair to ask someone to have the responsibility for the success of a huge part of your business without making sure they have significant upside if they succeed.
3) Yes, I want a logical hiring process. The horror.
4) Fair. Not "custom negotiated", just fair. The fact that the industry norm is to fuck over your employees should fill you with shame, not be an excuse you hide behind to do the same thing.
5) I doubt I'll take that much, but I like that the company understands that they'll get the best work from employees who are taking care of themselves and their families.
If you're representative of a typical NYC founder, then yes, I'm glad I didn't join a startup.