(Not parent but I have experience from both sides: I regularly purchase five-figure software licenses for my clients, and help clients optimize their own pricing.)
It's about trust and expectations.
If a software company blindsides me with a 1,000% price increase overnight (or ∞%) without advance warning, then how can I trust them to warn me in advance about other major changes in the future? If they don't have the decency to give advance notice about that, can I trust them to give me advance warning before they change major features, or plan to have downtime, or plan to shut down--which becomes a real concern if they're fumbling around with pricing changes.
SSO and access management services are things I want to have zero nagging concerns or doubts about. Anything that shakes my trust in those services is enough to make me consider other options.
Its this, it was a trust thing. Logmein as a company always behaved very strangely. They were very opaque about their roadmap, upcoming pricing changes etc. Where-as other companies have slowly transitioned free users to paid it was extremely sudden with Logmein. We did actually stick with them when it first moved away from being 100% free but then a year later they really ratcheted up the cost, again with no warning.
It's about trust and expectations.
If a software company blindsides me with a 1,000% price increase overnight (or ∞%) without advance warning, then how can I trust them to warn me in advance about other major changes in the future? If they don't have the decency to give advance notice about that, can I trust them to give me advance warning before they change major features, or plan to have downtime, or plan to shut down--which becomes a real concern if they're fumbling around with pricing changes.
SSO and access management services are things I want to have zero nagging concerns or doubts about. Anything that shakes my trust in those services is enough to make me consider other options.