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> If it's anything more structured, why exactly?

It is way easier to input / type and change / update. And compared to lets say JSON, YAML or friends at least 5x times more compact (less typing is better). See the world cup all-in-one page schedule in .txt [1] and compare to versions in JSON, XML and friends that are page long dumps, for example.

[1]: https://github.com/openfootball/world-cup/blob/master/2018--...

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