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Their customers, if you think about it, are perhaps more likely to value what the domain stands for.

Some of their customers perhaps. If you go back and look at what companies were doing with domains 20 years ago most medium and large enterprises bought <company name>.com, .org, .net and some country code tld domain because that's what everyone recommended "in case someone cybersquatted". I think behaviour has stopped now there are hundreds of gTLDs available. Consequently .org is much less likely to sell to businesses, and will find it very difficult to grow.

.org customers are not businesses, it's the non-profit

20 years ago businesses bought the .org for whatever trademarks they owned to stop someone else grabbing it. Same for .com (which they used) and .net. They usually pointed all three domains to the same place. That activity has stopped. There will be far fewer .org domains sold today because businesses have stopped doing that.

As someone who owns .org domain names. That might be what it's for like .com is for commercial and .net is for networks. However that is not at all how they're used.

Perhaps by some percentage of them are registered non-profits. However not the majority.

Ask craigslist.org about that.

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