It's always a tricky messaging problem, as the people who need a physicist have no idea that they exist. They think they need an engineer, or an analyst, or a problem-solver, but the idea that experimental physicists might fit the bill rarely comes up without a human-networking connection.
The other challenge is at my end, as I'm trying to remain a scientist at heart -- very few applications are limited by the fundamentals of nature. The trick is finding someone working on a problem that advances, in an absolute sense, human progress. Have a real shot at quantum computing? I'm in. Have a demonstrable shot at eradicating polio, improving desalinization, or helping people authenticate news-sources online? Sounds good, let's do it.