I am not a sports person at all, unless competitive single malt drinking or Chicago parallel parking have been recognized as sports. Before working with Hudl, I would not have predicted what a big deal security is for sports analytics.
That is because I wasn't paying attention, because, obviously, it is a big deal. It's a well-funded overtly competitive industry. Of course it's security-sensitive! Our experience working with Hudl leads me to liken the security challenges of doing what Hudl does with those of trading finance companies; everyone's looking for an edge and there's all sorts of crazy incentives.
Hudl has a super interesting collection of applications in multiple development environments, and even a significant chunk of hardware (the Hudl Focus Camera, which instruments a gym to give all the teams that practice or play there access to video playback). They're also just super great, friendly people to work with.
We run security engineering teams for startups, and so for the last year we've been working to lock down their applications, monitor their cloud environments, get corpsec wired in, all that kind of stuff. In addition to getting to work with us, I can also say with confidence that the Hudl team knows what they're looking for in a security engineer and has a clear idea of what application security is about. We're involved in their hiring process and so, to the extent that you believe we're clueful about hiring security people (I think we are), I can say that about them as well.