This tool being so simple it seems to be a perfect fit for IT departments to visualize their equipment. Kinda looks like this company made a small business tool for managing arbitrary static inventory and are now trying to find the perfect market fit for their product. It is too simple for large enterprise to use it to manage product lines/BOM's/material requirements all by itself. IT equipment, on the other hand, is perfect. You set it up on a desk or issue it to a specific purson/purpose, and forget about it until it stops working.
Still a very interesting idea. I'd be interested if they had an on-prem edition.