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I've thought this since Borland fell apart. The ship sailed a long time ago. Unless you're a unicorn like Slack with cross organization appeal you have no chance!





JetBrains, OutSystems, Embarcadero (nee Borland),....

It is a matter of getting a target audience willing to pay for their tools.


JetBrains in particular has done a great job, and the Community Edition of Idea provides a ton of value for free.



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