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From appwiz's link in this thread:

Amazon Braket – A fully managed service that allows scientists, researchers, and developers to begin experimenting with computers from multiple quantum hardware providers in a single place. Bra-ket notation is commonly used to denote quantum mechanical states, and inspired the name of the service.

I was thinking that this name would make hallway conversations tougher (no, it's bracket with the "c"), but I'm guessing (and it's just a guess, I know nothing about this field) that the people actually interested in this service know what braket means.

They certainly would. Also, bra-ket would be pronounced "brocket", rather than "bracket".

I thought the same. Good job product marketing.

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