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Most Europeans Now Prefer AMD CPUs over Intel (techradar.com)
43 points by ekoutanov 4 days ago | hide | past | web | favorite | 15 comments





Not sure what the conclusion is there,

Europeans have less brand loyalty as a whole, I know a lot of central europeans who are quite thrifty (or, very value conscious at least). And it's not as if we don't see that AMD is crushing intel at this point. So shouldn't the title be "Humanity prefers AMD"? or are Americans/Asians really buying intel over AMD still?


I think there is a general element of Europeans being more openly hostile to US tech monopolists, too. Compare how Germany has always retained one of the highest ratios of Firefox users.

> or are Americans/Asians really buying intel over AMD still?

That's possible, brand loyalty is a thing. Not that I have good data about this, but I definitely saw people not even considering AMD because they always bought Intel. Same for Nvidia with GPUs.

In France I saw PC shops that had not a single AMD motherboard or processor. That was during the FX era, but still. Ryzen will have changed that situation a bit, but I doubt it's complete. During the same time AMD was still surprisingly popular in Germany.

Markets are often not reasonable.


My dad has always bought Intel and Microsoft and he doesn't want to entertain anything else. Now that he's retired, he's _finally_ asking me about alternatives (he asked me about ChromeOS and Google Docs), but his purchase decisions are still Intel + Microsoft.

To be fair, they're still close enough that it doesn't _really_ matter for most people since performance will be about the same for their tasks, which is why it's so hard to get people to switch their buying patterns.


> That's possible, brand loyalty is a thing

I think there's also a rational aspect for some groups. Developers and related groups probably have outsized influence over what the whole market chooses. I e.g. do plenty low level performance work, and like 95% of installations of software I work on are on x86 Intel CPUs. Therefore getting an AMD CPU will make it harder for me to sensibly diagnose performance issues. So I get laptop / workstation w/ Intel CPUs. And in turn I have less data to recommend deploying on AMD servers.


Yes, that's the danger, isn't it? You run the danger of missing when the alternative offers are really much better - like now with Threadripper and Epyc. Assuming that holds true for your workload, with the current generation likely though.

Strong brand loyalty is sometimes rational for some groups, but not for the market overall


> During the same time AMD was still surprisingly popular in Germany.

Perhaps partly because AMD (and then later GlobalFoundries) has fabs in Dresden, Germany.


I don't think that played a noticeable role (sure, there were a few people connected to the Dresden fab somehow who preferred them because of that, but no widely spread sentiment as far as I know/remember)

> Same for Nvidia with GPUs

Although AMD is competitive on the low end, in the high end GPU market AMD isn't even close to Nvidia on raw power or efficiency. Hopefully they can change that soon because Nvidia really needs solid competition


AMD was more than competitive in low to mid end. When the mid end was GTX 1060 vs RX 580, the RX 580 was almost always the better deal. Or RX 570 vs GTX 1050 Ti, the 570 being up to double as fast. Nvidia still sold better. Not an accident that Nvidia still has nothing to beat the RX 570 (only stronger offers at a higher price point).

It's only the high highend where AMD has nothing. AMD did fairly well with the RX 5700 now in the lower highend, clearly better offers in that segment. So the situation already improved there. On the other hand, right now with the GTX 1660 (Super) Nvidia is stronger in the $200 to $300 segment.


If the data source is European sales or surveys, better to not over generalize.

Intel vs AMD in the early days reminded me of two car dealerships competing. Intel had its 5 liter V8 and AMD had a 3 liter V6 twin-turbo. Both engines made 500 horsepower but Intel tried to persuade people that the AMD 500 horsepower was inferior.

Most Europeans don't care what AMD and Intel are.

That’s true of the USA as well, though. The point is, of those who do care, more are leaning AMD and that is interesting. I’d be surprised if the US wasn’t heading in the same direction

I doubt it’s brand loyalty as much as value for euro. As an expat here in Germany I miss all the really good deals I took for granted while in the states. With import taxes and sales taxes things are just expensive. So when AMD is giving you about 90% what you get with Intel but with many more cores and features not behind silly paywalls designed as SKUs its a compelling story.



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