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It's interresting. A little bit like browser wars, isn't it? Browsers are really similar between themselves. If any new noteworthy feature appears in one, it is very likely to be copied to another, which is a very good thing for end users and is a reason for which competitiveness is good. At the end of the day, users want more-less the same functionality, no matter which browser they use. There are some differences in details and quality, but rather minor.

Both Bing and Google are targeted towards mass market and I think people expect the same from both. If Google does it right, there is nothing more to invent. And even if there is, it is probably pretty expensive. It is so much easier to copy than to invent from scratch, just to get something almost exactly the same as Google :)

I am really interrested in what could Bing do to be REALLY different or better than Google. And if they did, Google would most likely do something very similar :)

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