M$ would like their tired old 1990s business practises back, oh wait they never left. Just like the M$ shorthand which we see less simply becuase we talk about them less.
It's reputation they fully earned. You can write "Microsoft" in full whenever you like if you prefer too. I think it's pretty reasonable to casually express contempt at every opportunity for any business that puts money vastly further ahead of ethics than they need to. You can disgaree with that if you like too.
Facebrick is the new M$. What do we have for Goog? "do no evil" with strickeout for more money? $GOOG?