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This isnt "free speech", this is unfettered capitalism and greed.

Free speech is about the Govt limiting what you can and cannot say. This is about how you can pay to manipulate the truth by leveraging a false sense of trust inherent in media.

More akin to "Truth in Advertising" than free speech. People should not be allowed to misrepresent themselves or the facts without some blowback, either criminally (fraud) or civil (libel).

[Digital] advertising is responsible for destroying trust.

IMHO The core problem is unsourced quotes.

Just like HTTP vs HTTPS.

Everyone can still say whatever they want. But any unsigned (unclaimed) statement is just gossip.

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