As a counterpoint: it's funny/playful, it speaks to their niche, and it speaks to the utility/functionality of their product.
The markets love funny and playful.
For better or for worse, we named the project after the HODL meme as an ode to the early investors of cryptocurrency.
Out of curiosity, we mined every mention of the comment HODL on Reddit from 2017-2018 and looked at how the average # mentions of HODL were affected by price volatility.
I’m Anthony the founder of HodlBot.
I’ve been working on HodlBot the last year with two other co-founders, completely bootstrapping our way to $100M in executed trades with +10,000 users across 80 countries.
As big fans of indexing & passive investing, we initially created HodlBot because we were frustrated there weren’t any simple indexing solutions out there for everyday investors.
Historically in the equity markets, indices have outperformed 90% of active managers over a 15-year period. We believe a well-diversified cryptocurrency portfolio will yield similar results compared to active traders.
Existing solutions either were only available for accredited investors, had terrible liquidity, or simply didn’t track the price of the underlying assets correctly.
We took a different approach by directly integrating HodlBot with the APIs of popular cryptocurrency exchanges (Binance, Coinbase, Kraken, Kucoin, Bittrex). Our users hold the underlying assets, we don’t have withdrawal access, and we follow best practices to encrypt user data.
When we first launched a MVP last year, all it did was diversify your portfolio across the top 20 coins by market cap.
Since then we’ve added the ability to:
-Create a custom portfolio weighting users can tweak
-Create a custom index based on a starting & ending rank, with percentage caps, and different weighting strategies
-Automatic rebalancing (custom frequency or threshold) that keeps your portfolio on track
-Backtest a portfolio to see how it would have performed in the past
-Blacklist coins you don’t want to include in an index
-Cash-out a % of your portfolio into any coin in order to exit the market
-Track the performance of your portfolio
-Diversify your portfolio across cryptocurrency exchanges (Binance, Kraken, KuCoin, Bittrex, Coinbase)
We’ve grown completely organically with $0 spent on marketing by focusing on niche community engagement and content marketing.
Here are some of our best blogs:
We’re big believers in being transparent and writing down what we’ve learned. If you want to learn more about how we’ve grown, here’s how we bootstrapped to $2kMRR in the firs month.
Telegram Group: https://t.me/joinchat/IjezjhAAC-...