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I see NFLShop.com as #1, but some of the rest appear to be spam (in some cases it's hard to tell if they are legitimate or not). I looked for legitimate sellers of NFL jerseys and by and large they have terrible SEO. I don't know how companies haven't gotten wise, but check out FinishLine.com's NFL jerseys landing page:


They have "nfl-jerseys" in the URL which is about the only redeeming thing. The page title is unrelated, which is what would show in a SERP. I clicked on the top result, a women's Ben Roethlisberger jersey and the page has nearly zero information and the images 404 (!).


Compare that to one of the results that comes up in Google and you can see why. Great titles, URLs, the filters don't require forms.

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