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In a couple of years we won't be able to trust any media.

I wonder what the cultural implications will be, much like photoshopped models and actors have change the beauty ideals.

There are a lot of security features that are being put in place to help us all understand what is real and fake. Of course there is still a lot of work to be done and the technology is very new, but at https://replicastudios.com/ work in watermarking audio, as well as authentication of Replica voices and detection of fake, non-authorised replicas is already in progress.

Facebook, YouTube, Twitter, and the likes, will then be able to let users know what is using real (actual real voices, or the authenticated Replica voice) or fake voices.

I'm sure we can always trust Eliza Cassan.

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