If this is the case, it seems that Brave fosters the use of ads, not reduce it.
Is my understanding right?
But users are increasingly more aware that protecting themselves from harmful ads also means stripping their favorite creators of support. This is where Brave steps in to offer a complete solution, rather than the partial solution of "just block and forget".
Brave Ads are opt-in, entirely private (data never leaves your device), and pay the user 70% of the ad revenue. By default, that 70% will flow out to the sites/properties you visit on a monthly basis. If you like, you can choose to keep some (or all) of it for yourself.
So we don't necessarily want a Web full of ads. We want a Web full of empowered users who have control over their data and attention.
Are you serious? Ad-blocking by default is a core part of the marketing and self-description. I'm actually amazed they replace ads instead of just "uBlock"-ing them. Sounds like a joke.
Look at the copy on https://brave.com/ and https://brave.com/download/
Are you telling me the average person reads "blocks ads" and expects it to mean "we replace ads with our own"?
However, they do nag you a bit about it. There's an icon for Brave Rewards in the address bar with a "1" badge asking if you'd like to opt-in (Toggle in Settings to hide this icon). It also asks you during setup and then if you skip (no Deny, Disagree, etc.; just skip), it shows a pop-up on the new tab page immediately after asking for the same thing.
It's the first time I read more about Brave, and despite the fact I like that they try with a new model, I think I'll keep using Firefox and the usual add-ons, as I have been doing for years.