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Might work for bigger channels with a stable following. Which is great but they need to start somewhere. I have an old friend who owns a history channel on yt. History Hustle. His vids are quite good but he's no pro just kinda doing it on the side. He doesn't have any real kind of sponsorship aside of his one patreon and yt. I think a lot of guys started out this way too. But I remember how other friend bragging when he got like a few euro through it. I think that inspired it. I don't know how that kind of thing would work without the yt model.

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