1. It's cool to take photos and apply filters (Instagram 1.0)
1a. It's not cool to take photos and apply filters (Cameras get better, filters are over-used)
2. It's cool to take videos and use AR filters (Snapchat/Instagram evolved)
2a. It's not cool to take videos and use AR filters (filters are over-used)
3. It's cool to decorate real world to look like a filter, take unfiltered photos (2d cafes)
The entire business model is selling tickets so people can take photos and post to social media. And it's a great one.
In hindsight it’s so obvious: cameras are getting very good, sharing photos and video is now trivial for the majority of the population, and everyone has a camera in their pocket. What a money-making opportunity, even if someday people will eventually go, “meh, I don’t need to visit that new photo studio place that opened up.”
This reminds me of how Apple seems to (or at least used to) choose apps to promote on the iOS App Store when a new version of iOS came out: what new capability will now be widely available with the new iOS version? Make an app that highlights that capability, and not only will Apple feature you, but also a bunch of tastemakers will use your app and spread the word. It could be support for new camera features, adding AR capability, adding calendar integration, improved sharing capabilities, etc.
Go to what’s new but ubiquitous, and there are probably people willing - at least in the short term - to pay with eyeballs or money.
It’s more of a comic book look in this case IMO.
See also: pop art makeup look
I wonder if anyone did the pop art makeup look and went to the 2d cafe with that on their face yet. That’d make for some nice photos for Instagram for sure!
The restaurant is also very good.
I went to a bird café In a mostly residential area just north of Ueno park last year. It was a total blast. We only went in because my spouse didn't feel well and need to rest, but it ended up one of the highlights of our trip. Everyone was super happy. All guests were laughing at the birds that were in a huge cage; the caged birds were seemingly having a great time snuggling and humping each other; the birds you could visit with were clearly excited to get attention. One bird kept chirping at my wife every time she stopped petting it. The entire place liked like a room for kids, but there were no kids, just happy adults and birds. The music they played sounded like music from a happy scene in an anime. It was almost surreal.
I would go back in a heartbeat!
We did go to a hedgehog cafe which was bad. Unhappy staff and the animals are nocturnal and just want to sleep. It felt just like animal abuse.
EDIT: I was wrong, the previous discussion was for a similarly styled cafe in Korea, whereas this one is in Tokyo.
Reminds me of the sets from "The Fabulous World Of Jules Verne"
go to 01:07:12
And of course more recently Sin City
This is what we want now?
Fair enough if it's what people want, but say that.
Don't pretend like it's also a place you will enjoy as a cafe or find visually appealing to look at with eyes.
If its not your cup of tea to visit a place like this, the solution is simple. Visit somewhere else for food. Otherwise, there are all sorts of inventive restaraunts through the ages, from Benihana's (at least in the 70s when it was fresh-and-cool), to "Blind Restaurants" to sports-bars, and now apparently this 2D-cafe drawing style.
No, these restaurants don't necessarily serve the best food (in my experience anyway). But that's also not the point... the point of Benihana's / Blind Cafes / Cat Cafes / Sports Bars / 2D Cafes / etc. etc. is to provide a new experience beyond just food and drink.
Are we not allowed to enjoy what we see anymore?
In my own family, every vacation turns into a question of how many tours and points-of-interest we can fit, and the whole thing is just stressful. And at those PoIs, the only real interest is getting a good picture with $thing in the background, and visiting the next thing.
And it's common enough behavior that whole industries revolve around it, which we call tourism.
And of course, those tourist hotspots are natural places for locals to avoid, because they cater very directly to those tourists.
Instagram is a very direct extension of the model, but with a much tighter feedback loop, and much more advanced strategies and competition. Boomer-style tourism is just as culturally dumb (and profitable) as instragram-tourism, but implementation-wise, instagram-tourism is simply on a different level of technical proficiency.
Sure, I can agree with this! But whether you allow the experience to be hijacked is entirely up to you. You and your family/friends can simply put your phones away and look for yourself. Fighting smartphone addiction is better with friends.
Restaurants are extremely competitive. I’m not surprised that they go to great lengths to differentiate.
I'm amazed by the number of restaurants I walk by in Vancouver. That you happen to see the internet photo worthy more often than the straight forward venues is a side effect of the internet photo worthy restaurant essentially self selecting itself to be shared online
Another take, is it that bad though if they did? It would be free marketing. Hopefully it would bring actual customers and not just selfie-photographers :)