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Everyone just needs to beat Amazon at their own game and do what many people are doing as 3p sellers and setup their Amazon presence under and different name and possibly even a different LLC.

If your 3p seller account is an "authorized distributor" of your product, then Amazon has no power to require that your website sell the product for the same or more money.

They're not requiring it. They just suppress the buybox if they see a cheaper offer, regardless of who's selling it.

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