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> allows them to sell at any price the market will bare since

This doesn't make any sense though, as an argument.

If I am selling to 3rd parties, it is also true that I can set whatever price I want.

So, if I set the price to 5$, no 3rd party will be reselling my product below 5$. So I can still set the price...

The marginal price isn't constant. Third party sellers can buy large quantities for cheaper unit prices. It's essentially the manufacturer decentralizing their inventory risk and outsourcing the costs of dealing with a ton of individual consumers.

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