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“I want everything for $9 that used to cost $99” is perfectly reasonable in markets where technology has dramatically lowered costs. It’s certainly what I expect when buying computer hardware, but it should also apply to the market for distributing films that have already been made. If the service you want is the ability to watch one movie a week from a huge catalogue, streaming technology has brought the cost of delivering the service way down, but the cost to the consumer has gone up compared to DVD rental!

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