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Suggestion: make two technically-different widget models, sell the more expensive one on amazon and the cheaper one on own website. The differences don't have to be much, but as long as they're different products you're compliant with Amazon's terms.

Technically all they really need is different UPCs. Appliance and electronics manufacturers have been doing this for decades so Walmart or Target can have "exclusive" items.

Or different companies selling the exact same UPC. Just don't let Amazon know it's owned by the same company.

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