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Yep, Amazon didn't do anything wrong, but when sellers catch on and want to own their actionable data and build their own operations, Amazon should let them. Locking them in further is not right.

I was one of those sellers and now I'm working on an opensource solution to help sellers migrate and not be dependent on Amazon FBA alone.

Everyone just needs to beat Amazon at their own game and do what many people are doing as 3p sellers and setup their Amazon presence under and different name and possibly even a different LLC.

If your 3p seller account is an "authorized distributor" of your product, then Amazon has no power to require that your website sell the product for the same or more money.

They're not requiring it. They just suppress the buybox if they see a cheaper offer, regardless of who's selling it.

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