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That was the whole game they played though, by design -- 3P sellers were partially meant as a prospecting tool for long tail product coverage in the marketplace, and when they found a product good enough now Amazon dips their toes in the pool and competes with them.

Some of the unfairness lies in that with the same-ish offerings, Amazon's search will favor the Amazon offerings - FBA instead of 3P shipping, Amazon.com as seller vs third party when the price/shipping is same, etc., but otherwise I think a lot of other things people complain about (cloning products and approaching manufacturers to cut off middlemen) are reasonably OK features meant to benefit customers. As a manufacturer and 3P vendor I kinda made my peace with Amazon on that I guess...

Yep, Amazon didn't do anything wrong, but when sellers catch on and want to own their actionable data and build their own operations, Amazon should let them. Locking them in further is not right.

I was one of those sellers and now I'm working on an opensource solution to help sellers migrate and not be dependent on Amazon FBA alone.

Everyone just needs to beat Amazon at their own game and do what many people are doing as 3p sellers and setup their Amazon presence under and different name and possibly even a different LLC.

If your 3p seller account is an "authorized distributor" of your product, then Amazon has no power to require that your website sell the product for the same or more money.

They're not requiring it. They just suppress the buybox if they see a cheaper offer, regardless of who's selling it.

What is 3p?

“Third party”. In this case it just means “not Amazon”.

3p == 3rd Party Seller.

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