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That's both not true and not the issue here.

If he sells some custom widget he can do whatever he wants with it. Amazon won't even know and/or care about what happens off Amazon. The Amazon.com Retail team probably won't be interested in buying it and selling it for $5 if he's selling it for $4 on his own site, but the marketplace/FBA side of things doesn't care at all… assuming it's actually a custom widget.

You don't explicitly pay for the Prime badge. You need a Professional account to sign up for Seller Fulfilled Prime, but your eligibility is based on volume and performance.






>Amazon won't even know and/or care about what happens off Amazon

Incorrect. They used to ban it, now it's officially allowed but they will actively monitor and block the buybox if your price is cheaper elsewhere. I've spoken to many sellers caught by this.


   > That's both not true and not the issue here.
It was true when he told me, Amazon reversed its decision on this in March[1].

   > The Amazon.com Retail team probably won't be interested in buying it and selling it for $5 if he's selling it for $4 on his own site, but the marketplace/FBA side of things doesn't care at all… assuming it's actually a custom widget.
His widget doesn't actually cost $5, it's more. I'm just using the price as an example because he was extremely concerned about competitors stealing his product. He doesn't want Amazon anywhere near it because this profit margins are really high on his product. If Amazon.com's "Retail team" found out what it was, they would probably find his supplier or a knock off and try and make a low quality "Basics" version of it.

    > You don't explicitly pay for the Prime badge. You need a Professional account to sign up for Seller Fulfilled Prime, but your eligibility is based on volume and performance.
He doesn't want to be fulfilled by prime, he manages his own shipping pipeline just a good as Amazon's. Amazon places rules on its merchants so that there is no way to compete without fully capitulating to Amazon's shipping policies.

Oh and I used to work at Amazon so these practices are not surprising.

[1] - https://www.inc.com/guadalupe-gonzalez/amazon-removes-price-...


> He doesn't want to be fulfilled by prime, he manages his own shipping pipeline just a good as Amazon's.

As a consumer if I see a prime logo and it's not Fulfilled by Amazon I would feel scammed. Amazon Logistics is the only courier where I live that is reliable and on-time and I have little interest in buying anything on Amazon that is fulfilled a different way.


In that case, enjoy your fraudulent/counterfeit products.

https://www.engadget.com/2018/05/31/fulfilled-by-amazon-coun...




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