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This is how 99% of people think about Amazon. Unfortunately, it's not quite correct. The Amazon.com Retail team does, in fact, operate a store. The marketplace is the behind the scenes network for third party sellers that make their catalog seem so large. Most people don't even know the second part exists, but it does. When you buy from Amazon you aren't always buying from Amazon. Sometimes you are buying from some random person that Amazon.com Retail is actually competing with. And sometimes you buy from some random person, although Amazon does the fulfillment. It gets quite convoluted.

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