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> windows 10 has no built-in media player that can handle a DVD

It was something like ~$15-$25 per copy in licensing fees that they could save. Moving that to a Store purchase was purely a financial move to save Windows costs. For everyone complaining about the Candy Crush installer shortcut, imagine how many ads there'd be if they still included DVD playing out of the box, even though hardly no one was using it.

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