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I think the term “data science” has largely been co-opted by data analysts and SQL analysts. At a big software company that you’ve definitely heard of, “data scientist” consultants were people who created daily reports for upper management that they created by clicking through graphical UIs charting usage data (ie we gained a lot of users in this region, because of this customer, or lost some because of a holiday). Data scientist employees were SQL analysts and data engineers.

In my experience most of the people doing what I consider data science have the titles “applied scientist” “machine learning engineer” “data engineer”.

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