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Sure but it’s not like Fitbit was going to survive long on its own, so if not google it would have needed another suitor. That said I am sad they had to get bought out and that they were bought out by a company which lets acquisitions whiter on the vine.



> Sure but it’s not like Fitbit was going to survive long on it’s own

Fitbit was profitable. Sure, it wasn't hyper-growth, nor was it earning insane advertiser money, but it didn't have to be those things. Fitbit had best-in-class fitness tracking hardware and software that worked cross-platform.

Fitbit should have never IPO'd, focused on reducing operational costs, and turned into a lifestyle business. They were never destined to join FAANG.


Sure, but if Google and Facebook both couldn't buy Fitbit, a smaller player would've gotten it, for a lower price. And more competition would remain.




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