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I'm a lot less worried now, actually. Google's model doesn't include the outright sale of data. The way Fitbit was going, I thought they'd lose control of it somewhere.

They scrape email for cross selling already, I could totally imagine seeing them use heart rate data to segment their audiences by happiness. Then they can show you ads when you are more likely to convert when you are happy/awake/resting etc. Slimy but not without precedent.

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