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^^ this is exactly the right way to approach this. The answer is not obvious, not to me anyway. The $10 million marketing company will crush the original company, the product will wither without technical backing and fade into obsolescence. Long term everyone loses. How can we change the rules of the game (license?) so the end users win.

It would please my personal sense of justice if the big R&D company also won, but I am satisfied with the simpler requirement of end users not getting shafted and the product thriving.

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