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My guess is that Airbnb will stop using Sift after this article is published, because of bad press Sift generated for Airbnb by giving Airbnb messages back to the original user (the author of that article).



Imagine Airbnb changing their behavior because of bad press.


But the data is already out there and no longer working with the company that has it doesn't make it go away. If Sift goes out of business, this data won't go away.

I'm starting to feel like these PII databases are the superfund sites of the electronic world. Even after the company goes out of business, we're dealing with the damage decades later.




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