>If you use the same JS frontend as everyone else it isn't very individual and form constrains content.
You seem to be confusing the implementation of a site with its content, and assuming that homogeneity of layout corresponds to homogeneity of content. It's an understandable bias to find in a community of programmers and web developers, but it isn't true.
The pages of a book are uniformly sized, generally speaking uniformly colored with one of a very narrow set of fonts and typefaces, spaced and typeset according to an industry standard - and yet this places no constraint at all on the nature of the content that can be displayed within those pages. In the same way, a website rendering content on the frontend rather than the backend is an implementation detail which has nothing to do with what content is rendered.
And even in the 90s, many sites looked similar. Rather than having standard templates focused around typography, people just copied what other sites were doing, using the same table-based layouts with black backgrounds and GIFS, and none of that necessarily made the content any better than what exists today.
You seem to be confusing the implementation of a site with its content, and assuming that homogeneity of layout corresponds to homogeneity of content. It's an understandable bias to find in a community of programmers and web developers, but it isn't true.
The pages of a book are uniformly sized, generally speaking uniformly colored with one of a very narrow set of fonts and typefaces, spaced and typeset according to an industry standard - and yet this places no constraint at all on the nature of the content that can be displayed within those pages. In the same way, a website rendering content on the frontend rather than the backend is an implementation detail which has nothing to do with what content is rendered.
And even in the 90s, many sites looked similar. Rather than having standard templates focused around typography, people just copied what other sites were doing, using the same table-based layouts with black backgrounds and GIFS, and none of that necessarily made the content any better than what exists today.