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In Qwiki's defense, perhaps what they have been demonstrating is only one manifestation of the technology behind the scenes. The stated mission is to improve the way people experience information, with an emphasis on valuable information -- that is, information that, when consumed, could result in a transaction like "planning a vacation on the web" and "evaluating restaurants on your phone".

Currently they are mining wikipedia because (I'm guessing) it's a convenient source for a massive amount of data to feed into an automated system. No one really cares about turning wikipedia entries into slideshows, but I know from experience that car dealers and real estate agents pay real money to have their pictures and data converted into videos.

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