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Yes, social cycles are definitely a thing empirically, historically. The learning curve over humanity's civilization is tedious, hard, but we're making progress overall. We have reached a situation where some actors, being super-massive, have enough data and tools to effectively move social behavior —a long movement from 'States' (whatever the name) since immemorial centuries up to big tech in the 21st.

I think the future of social sciences is there, currently tightly secured intellectual property and datasets in the beating core of giant tech. Those who command enough of that elusive 'power' are now capable of shaping humanity to an unprecedented degree.

Like any tool, neither good nor bad but what we make of it...

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