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the sales lifecycle in healthcare is a tough nut to crack, most healthcare orgs arent reviewing software every year, they are signing multi year contracts and allergic to change(for a number of systemic reasons). Plus the conglomeration of syndicates has made fewer clients to sell to, at least on the higher end). There are companies making fortunes in the space for sure, but I think many just sell to mckesson after reaching a decent size.

It is 100% a field that needs disrupting... someone will figure it out and become very wealthy.

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