This is HN, so I'll give an example related to my startup. We make a wireless (802.11g) flash drive called the AirStash, which works like an ordinary USB SD card reader on a PC and uses HTML5 for the interface on wireless devices. Here's an example of spam content from eHow that talks about our product:
"Wireless flash drives communicate with wireless devices using wireless protocols."
You don't say?
"Advanced wireless flash drives stream data to more than one device at a time."
Well, we're the only one out there, so I guess they're all advanced!
"Insert the USB portion of your wireless flash drive into an available USB port on your computer. Your computer should automatically recognize the device. If not, click the "Start" button and then click "My Computer." Double click the flash drive in the removable media section. This opens the drive and displays the files. Double click the executable file (start.exe, for example) to start the installation process."
Uh, no. No software installation is ever required, a point we make abundantly clear on our web site.