Zurich’s strength is also that it’s centrally located in Europe, within 1-2 hours of France, Germany, and Italy and close to mountains for skiing. There are also some serious negatives ignored in the article. First, weather is a lot worse than in California. It’s wet and cold. Second, they speak Swiss German, which means all administrative forms are in that language. Most people will speak English, at least in a business setting but it’s not as easy as in London or even Amsterdam. If you have kids they will grow up speaking German. Another negative is the price of food and restaurants and the lack of food diversity.