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Product managers also need to stop living in idealized bubbles and actually understand their users and customers. What they want can at times can be dirty or ugly, and require PMs to challenge engineering stakeholders. There needs to be give and take there. Often PMs are getting crunched in the middle and don't have the wherewithal to deal with these situations.

Requirements also change over time and PMs can end up chasing a vision that doesn't exist. If PMs get out of their bubble and acknowledge this more they'd be trusted since there would be alignment on the long-term value for the customer and therefore sales. There are times that PMs need to show backbone when dealing with sales, or leadership, on features that might derail the product, but this doesn't have to be the default.




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