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Ever considered emailing Tim Cook?

Don’t throw your managers under the bus, stay optimistic, anchor your message in whole company success. You might be surprised at the impact you can have & the replies you’ll get.

Here’s a formula you can try...

Hi Tim,

At <company presentation> you talked about <goal>, which I’m excited about!

I/we’ve been experimenting with <new approach>. We’ve seen <results>. What other teams should I/we collaborate with to help Apple get to <Tim’s goal> faster?




Cook is a corporate bureaucrat. in the best case scenario, he’d point you to your management chain, and in the worst, summon an inquiry into why you contacted him in the first place.




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