Except Dyson's expertise is electric motors and aerodynamics. This is arguably somewhat transferable to electric cars.
I can believe that they designed a nice product, but it seems to me that car manufacture is very economically hostile to new entrants. The only place where new entrants typically succeed is super-cars, where money is no object.
Taking Tesla as example, they had a successful strategy of starting with the high-end Roadster, then developing their business until they could make the Model S then Model 3 economically viable.
I can believe that they designed a nice product, but it seems to me that car manufacture is very economically hostile to new entrants. The only place where new entrants typically succeed is super-cars, where money is no object.
Taking Tesla as example, they had a successful strategy of starting with the high-end Roadster, then developing their business until they could make the Model S then Model 3 economically viable.