People do give a damn. Unfortunately governments around the world aren't often leaping to take effective action. It's the same with environmental issues in general.
Beijing is a health resort compared to where I am located. At least my friend claims so (he spent about 3 months there on a business trip back in 2011.)
I know of at least 3 cities in my country suffering from extreme air pollution. You won't find any news articles about any of them.
I plan to take a lot of pictures during the upcoming winter, because almost no one on the English-speaking segment of internet believes that there can be so much pollution in the air, that it reduces visibility to 10 meters.
It's all because of the old Soviet heavy industry which hasn't been properly maintained since 1991 (say what you want about USSR, but there was more responsibility then), crappy gasoline, lots of old cars which made their first 100k miles in Germany or US, high sulfur coal being used in stoves... the whole shebang.
Did I mention that some people use cow dung/rubber/plastic rubbish in their stoves?
Yep, we're living on the same planet as you are.
This is a widespread issue. We are heavily dependent on the Government on almost every issue, and people seem to want to be more dependent on them. But the question is, what can we do about it that would be effective when we are getting pressure from all fronts because of misplaced power, and financial incentives?