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As Groupon Employee pchristensen has pointed out in this thread, Groupon has hired thousands of employees. According to the Wall Street Journal, "about half" of them are in sales (I suspect it's more). The real measure of Groupon (which I haven't seen yet, and it is probably because it's too early to measure) is going to be small business retention rate. Groupon is very much in the same space as web Yellow Page/directory companies, but with a much more profitable business model. It is likewise vulnerable to the problem of churn. Those thousands of telemarketers can burn through all the local businesses fairly quickly. How many will stick around 2 years from now?


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