The idea of pricing in such a way as to require the least authority possible for a purchase is fascinating. I had never considered that monthly billing completely avoids administrative hurdles for otherwise equivalent costs billed up front. The real trick is figuring out what that threshold is...
Funny, yesterday I was struggling with the question about customer acquisition. After reading this post, I will return to it later today with renewed gusto.
Patrick, the only thing more amazing than the quality of your input here is the fact that it is still continually improving. Thanks for another kick in the ass.
This is very true. You often have a more innovative product but the established competitor has a business. It makes sense to acknowledge this fact and work on it.
-Hire content writers
-Blog posts/link bait
-Create a widget