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The App Store doesn't need high levels of security on your apps. No matter how much you obfuscate, it only takes one smart person to crack it and then your app is on all the bit torrent sites.

People will buy from the App Store because they want the protection it provides and the convenience. They know when they download your app from the app store that it's not a virus, the install will be one click simple, and Apple has hand reviewed and approved the app.

I think the Mac App Store protection is designed to be just enough to stop Average Joe from copying it onto a usb stick and giving it to his friend. In the end that's really what you want.




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