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I've done quite a bit of business in Japan and in my opinion this is very well done. Well, there could have been more bows, and the word "apologize" could have appeared more often, but overall this was a sincere apology, which really counts.

When I started watching the video I was afraid of an insincere or an incomplete apology ("…and if anyone feels offended, we apologize…") which would be a complete disaster, especially coming from an American speaking in English.

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